The Digital Sip

Brand: Coca-Cola.

Problem: Some people who have Long COVID never regained their sense of taste.

Solution: Creating a way for people with Long Covid to taste again.

Experience: We will invite people with Long Covid to our Coke tasting experience in our pre-chosen facilities within major cities. With the help of E-taste technology and virtual reality, they will be taken into a virtual world that will give them the chance to taste different Coke products from across the globe.

New Technology: E-Taste, a device developed by Ohio State researchers that allows people to digitally experience flavor.

Art Director: Ally Carter