The Best Duo
Award:
Ads of the World, Selected and Published.
Brand: Reese’s.
Insight: People like the flavor combination of chocolate and peanut butter.
Big Idea: Nothing else in the world can beat the chocolate and peanut butter duo.
Digital: App
An app that finds different pairings in real life and tests compatibility with each other in relation to Reese’s.
A person will download the designated app onto their phone.
The person will scan their surroundings which will signify the pairings within their space.
The app will reveal the chosen pairing along with their compatibility score, before revealing how it fairs against Reese’s.
